The Columns of April from Stephen E Arnold

March 30, 2011

Quite a bit of flux in the world of print and online publishing. I am going to need a scorecard to know who publishes which of my for-fee columns. Here’s the line up for April 2011 or a month or two later. The production cycle for some print publications requires two, three, or more months in some cases.

Enterprise Technology Management, owned by IMI Publishing Ltd. “Google Nurtures Its Enterprise Services” talks about some of Google’s more interesting actions germane to its enterprise products and services. One of the points I mention is Google’s hiring Oracle sales and marketing professionals. In a word, “Wow.”

Information Today, owned by Information Today. “Search to Services: The Quiet Enterprise Revolution” explores the shift from licensing software to selling services. Search has become more of a consulting business than a software business in certain circles.

Information World Review, owned by Bizmedia, puts my picture on its home page as I write this on March 18, 2011. Go figure. “Real Time Search and the Search Results Laundry List” talks about the problems of delivering users a laundry list of results for real-time content. I highlight a company called Digital Reasoning and its new Synthesys system. Yes, it is better than a results list.

KMWorld, also owned by Information Today. “The Sentiment Explosion” talks about the use of semantics to solve problems, not provide a subject for lectures on next generation search technology. One of the companies discussed is Attensity and one exemplary product is Hakia’s Sensenews, a stock picking advisory service.

Smart Business Network owns magazines and Web sites. “Google Jazzes Local Advertising Options” talks about Google Tags and how a local business can get an Adwords or “boost” for a compelling $50 a month.

Although it is gratifying to get paid a pittance for these somewhat polished pieces, I am going to have to rethink what I am doing. Across these five publications, the reach is less than that of Beyond Search and Inteltrax, which is a very shocking fact for us dwelling in the heart of darkness in rural Kentucky.

Stephen E Arnold, March 30, 2011

This item is a freebie; the columns are not.

Written by Stephen E. Arnold · Filed Under Marketing, News, Social, Technology, Text processing

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.