Newspaper Chart Raises Goose Bumps on Beyond Search Geese
March 31, 2011
Not much scares the geese and goslings at Beyond Search. We are unflappable and mostly goose bump free. Note “mostly.” But Business Insider’s “Chart of the Day: Why the Newspaper Industry Collapsed” presents a very striking picture, created by Marc Cenedella of TheLadders.com. If it is correct, hello Titanic!
We all know newspapers have been struggling since folks started getting their news online. We should also consider how being able to find each other over the Web impacts the papers.
This chart shows how badly they’re doing in classified ad revenue, a key part of most newspapers’ bottom line:
[Cendella] shows ad revenue from help wanted classifieds dropping 92% in last 10 years, hitting $723 million last year, down from $8.7 billion in 2000. Once that easy money left the newspaper industry it was a lot harder to earn as much profit.
Cendella believes the papers only have themselves to blame, and I agree. Oh, well, at least this is good news for the trees. More goose bumps for newspapers? Yep.
Cynthia Murrell March 31, 2011
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