Internet Savvy Available in Free eBook

April 2, 2011

Search Engine Journal is helping us out by publicizing a free resource in “Insights from Google and Microsoft Released in Free eBook.” Microsoft’s 2010 panel assembled experts in an effort to help the N.P.O DonorsChoose.org:

“The ‘Social Hackathon’ was a panel sponsored by Microsoft (via Bing and Hotmail) that brought together industry experts from a number of major companies, including O’Reilly Media, Bing, Twitter, Google, and Facebook. The entire objective was to help the non-profit organization “DonorsChoose.org” figure out ways they could reach the internet audience.”

Now, Deep Focus has compiled information from that panel in a free eBook called The Goodness Engine: Driving Greater Social Impact in the Digital World. It, and videos from the panel, are available here. Check it out- the price is right.

We want to point out that low cost or free books seem to be a mini-trend. The idea is that price can be a barrier. By removing the price barrier, the author gets ideas disseminated and generates buzz. The “revenue” comes when the author gets a consulting job or some other remuneration. We like this idea. The last hard backed book I looked at sported a $30 price tag. Sticker shock!

Cynthia Murrell, April 2, 2011

Freebie

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One Response to “Internet Savvy Available in Free eBook”

  1. » Pandia Search Engine Marketing Wrap-up April 3 on April 3rd, 2011 9:18 am

    […] are some of the search engine marketing news articles we found interesting this week: Internet Savvy Available in Free eBook Beyond Search: Search Engine Journal is helping us out by publicizing a free resource in Insights […]

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