Forrester Research on Social Business Intelligence
April 3, 2011
ECRMGuide.com interviewed James Kobielus, senior analyst at Forrester Research, for their article, “Social Business Intelligence- What Is It, and Do You Need It?”
Kobielus asserts that social BI is the essential new addition to business intelligence. It taps into information available on social networks that traditional solutions can’t capture. In particular, he mentions customer comments about your company, good, bad, or non-existent. He also emphasizes increased data available for predictive modeling tools.
Is this more baloney or pure intellectual gold? Pass the sandwich loaf please. We think social BI enthusiasts may overstating their case.
When asked about the risks of implementing social BI, Kobielus replied that companies must be careful to use only the official, sanctioned versions of records in order to avoid making costly mistakes. Important caveat.
As to the trend’s projection, Kobielus summarizes:
“There’s no clean delineation where traditional BI leaves off and social BI picks up because traditional BI is a moving target. Every couple of years it adds an additional layer of functionality that used to be bells and whistles but now is inherent. I think the social interface in the next year of two will become pretty much standard everywhere.”
We’ll see.
Cynthia Murrell April 3, 2011
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