What Is Your Social Business IQ?
April 6, 2011
Ours is dull normal.
It seems that since the advent of social networking sites like Facebook, MySpace and Twitter, that companies have found a new way to push products and make a profit. The new more popular way to do this is to market “social business intelligence” as a way to help consumers take advantage of the social marketing realm. The article “Social Business Intelligence – What Is It, and Do You Need It?” asserts:
“In many ways, social BI is still a forward- or future-looking approach. Most BI in the world is not social, but rather pulls the data from a data warehouse, as opposed to enabling person-to-person knowledge sharing. There is already some implementation of social BI because collaboration functionality is already incorporated into some of the leading BI tools.”
Basically they teach you how to use social networking sites like Facebook and Twitter to track consumer trends for example the release of the new iPhone 4, every person who Tweeted about or from a iPhone 4 was counted and put into a graph that marks trend patterns from speech in order to see what people are talking about and to what audience they need to focus the marketing campaigns toward.
The really funny thing is that you don’t need a company to sell you integrated software in order to track trends in your goods. If you are a business or have a fan page on Facebook or Twitter, the heavy work is already done for you, all you have to do is read the fine print and click on the “tracking” tab, they have charts and everything.
Cynthia Murrell, April 7, 2011
Freebie
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