Love or Hate: Amazon and Android Apps
April 8, 2011
Amazon wants a piece of the smartphone app market pie. We read “Today Amazon Locked Up the Android Ecosystem” from ZDNet. The write up takes a look at how the Internet retailer is attempting to annex the Android app market. The author strongly believes Amazon will eventually dominate the entire Android marketplace, driving other competitors out of business. The process began with the Kindle app, then it segued into the Amazon MP3 app. Both generated millions of sales and encouraged Amazon to start its own App Store. Here’s a snippet that caught our attention:
The recent launch of the Amazon Appstore to sell Android apps firmly entrenched the company’s business in the platform ecosystem. One could argue that it is the beginning of a process whereby Amazon takes over the ecosystem, by subtly pushing the Android Market to the side.
Cloud Drive and Cloud Player Amazon were also added Amazon not too long ago and this supposedly increases Amazon’s dominance. What will cement the entire takeover will be a reasonably priced Amazon tablet with compatible hardware/software. The author gushed his love for Amazon, prophesying the company will throw Android out of its own market. Premature prognosis on his part.
The problem is that Android is not really open source. Google is struggling to prevent Android fragmentation. One of the chief offenders may be Google TV pal Sony. Now a mere online retailer is moving into the Google App space. Google may be into open source, but it is now in a position similar to the kid on the playground who owns a basketball but is not picked to play in the pick up game. Time to take the ball and go home or just play smarter?
Whitney Grace, April 8, 2011
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