More Crazy Stats: iPhone, Android, Whatever
April 11, 2011
Do teens buy mobile devices? Nah, most of the teens in Harrod’s Creek fire up the wood stove and use smoke signals. However, elsewhere teens and tweens are into mobile devices. Some schools in which reading, math, and cursive are part of the instructional program ban these gizmos. You know that works really well.
I read “One-Third Of Teens Plan To Buy An iPhone Soon.” The write up is almost as wacky in its data as the IDC forecast that Windows Mobile 7 will kick everyone’s tail in the mobile phone market pretty soon now. Er, there are some issues with supply chain, updates, and apps but IDC is never, ever, absolutely for always right in making predictions that sell reports.
Any way, the story about teens reveals that an Apple towel waver ran a survey and—guess what—the interview sample revealed that one third of those surveyed want an Apple iPhone. You can read some of the stats from the survey and draw your own conclusion. Here’s the statement I found interesting:
There is some small glimmer of hope for Spotify, Rhapsody, and other subscription services — 37% of teens said they’d consider paying $15 a month for a music subscription.
Okay, teens don’t have jobs. So who is paying? Check out this March 2010 report, which may be bogus as well, to get some color on what may be behind the survey conducted by a financial services professional.
My recollection is that when I had teens, I paid. So we have an interesting sample and an assertion that teens pay. No, teens consume. Adults pay. Minor point considering the sample, the questions, and the source. But, heck, I live in rural Kentucky. Who pays is important. Now the big omission is how one finds music. Isn’t search important? Is the survey blind to the Ping and Apple search challenges?
Search is not on the radar. Again. Not good.
Stephen E Arnold, April 11, 2011
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