Greplin: The Next Google?
April 18, 2011
The idea of challenging Google or other giants in the search sector is an appealing one. “How This 19 Year Old Is Taking on Google” describes the search start up Greplin, “the search bar for your life.” The company’s idea is that social search is an area not well served. The method of implementation is a Chrome extension a hook to Evernote and other methods for integrating Greplin into your work flow.
The founder is an Israeli who moved the the San Francisco area to get his new company in the thick of the search battles. Daniel Gross told Inc.:
It never occurred to me to wish I could find things on social networking sites or in cloud storage the same way as on the non-password-protected Web, but now I wonder why I never thought of it before.
Not only did he receive help from Y Combinator before he even settled on a concept, once the scheme was finalized he secured an additional $4 million from Sequoia Capital last December. Since then, Gross and his co-founder Robby Walker have implemented their service.
Curious about that name? Gross explains,
This guy Adam Goldstein. . . just threw out this name. And using the word grep, which in CS programming is essentially a command for search. So a lot of nerds get that. Adam threw out the name, and people liked it. “It’s also a good one because people can pronounce it, spell it over the phone, and has a backwards inside joke that you’ll only get if you a technical person. Total win,
You can keep up with the new service at http://blog.greplin.com.
Cynthia Murrell April 18, 2011
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