Yahoo and Its BOSS
April 21, 2011
There are some genuinely interesting search and content processing systems built with Yahoo BOSS. The acronym means Build Your Own Search Service. To see what clever engineers can do with BOSS, navigate to the Cluuz.com service. Run a query for a well known person. Here’s a snippet of Yahoo out via Cluuz for Jason Calacanis, the high profile Internet entrepreneur.
Source: www.cluuz.com
We were delighted to spot “Yahoo BOSS V2 Officially Released.” Despite a lack of attention to traditional search products, Yahoo! has put effort into developing this commodity.
BOSS makes it relatively easy for an organization to build custom search platforms, whether they want access to Web pages, images, and/ or other search divisions. You have to pay if you hit the big time and cross Yahoo’s usage threshold, then there is a cost based on number of queries and the features the new service taps.
BOSS also makes it possible to build a business on the technology. According to the article:
The most appealing element in Yahoo’s BOSS V2, though, is the search page advertisements provided by Yahoo – that allow you, as the search provider, to make some money. While this form of monetization may not be profitable for all developers, it will at least subsidize the price of BOSS itself.
After the tie up with Microsoft, we did not know if BOSS would survive the changes in Yahoo search and in staffing. For now, the BOSS still lives.
Cynthia Murrell April 21, 2011
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