Bing and Search Traffic: Up or Down?
April 23, 2011
Is Bing making market share headway against search giant Google or not?
ClickZ has posted “Yahoo, Bing Search Alliance Makes No Progress in March.” We’d been told Bing was doing well. Which is it? We’re as puzzled as others. The conclusions here are based on data from comScore. According to the article:
Measured by volume of searches, [Bing and partner Yahoo] lost 0.1 percentage points of share between them, month-over-month, while market leader Google grew its own share by 0.3 percentage points in the same period.
The article does go on to say, however, that Bing independently grew by 0.3 percent, which is the same increase touted for Google.
The cheerleaders for Bing hopped into Wikipedia’s edit function and added this table. Notice that the widely consulted online encyclopedia is reported by Experience Hitwise to have a 30 percent share.
Like so many other statistics, it all depends on how you choose to look at the numbers. We do find ourselves running queries on Bing, DuckDuckGo, Blekko, Exalead, and other systems.
Cynthia Murrell April 23, 2011
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