Fetch: Interesting View of Big Data
April 24, 2011
Our sister publication, Inteltrax, covers the world of data fusion, but we thought that Fetch’s stance on big data was appropriate for Beyond Search’s readers.
You may find Fetch Technologies’ Blog entry, “Bringing the Web to Big Data.” In it, Timo Kissel presents a useful point of view on the challenge of big data.
With all the talk about how to simply manage colossal amounts of data, ways to benefit from them can feel like an afterthought. Fetch puts the focus back on how we humans can make best use of Big Data:
But what’s more exciting to me is the use of this Big Data infrastructure to glean novel insights by using new approaches, algorithms, and analytics that simply weren’t feasible before. . . . This is another instance of using computers to do what they’re good at (tireless processing of large amounts of information) and using humans to do what we’re good at – pattern recognition, creativity and insight – albeit now at a scale that would be impossible for us to execute without these novel tools.
Kissel’s example involves retailers. Sure, they can continue to analyze sales from their own stores for trends. However, it would be so much better to open the whole Web, with global information about our products as marketed in different areas by different competitors. Immediately.
It seems that Fetch has some ideas on how to do that with the firm’s services, of course. But whether you go to them or not, this viewpoint represents a profitable way to approach what is now almost every organization’s new hurdle.
Cynthia Murrell April 24, 2011
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One Response to “Fetch: Interesting View of Big Data”
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I think this connects back to your other piece about ephemeral data. The challenge with big data is that there is so much of the ephemeral. The quote you pulled out illustrates perfectly how we always come back to man and machine working together. Sure we need machines to process the massive data, but since man must use these machines, the machine should be designed to help man find what he needs. Circular, but it works.