Google Plans For the Future
April 24, 2011
Larry Page, the new head of Google is planning some notable changes. According to the Datamation article “Google Under Larry Page: the Next Apple, or Next Yahoo?” these changes will determine Google’s direction.
Two of them stand out: 1) he’ll return Google to its start-up roots and 2) he’ll eliminate middle management and put engineers in control of the company.
It seems that the new CEO wants to focus on innovation but it’s clear that innovation alone does not make a company successful. The ever popular Apple brand has showed that effective execution is the way to the consumer’s heart. Though Google has had great ideas, due to poor planning, detailing, marketing or a combination many of their products have faltered once they reached the market. Engineers are a valuable asset to Google, but many of them may not see the big picture–product execution, not just innovation or ideas. Could Mr. Page be adding to the overall problem? We hope not.
April Holmes, April 24, 2011
Freebie
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
