Exalead Embraces SWYM or “See What You Mean”

May 3, 2011

In late April 2011, I spoke with Francois Bourdoncle, one of the founders of Exalead. Exalead was acquired by Dassault Systèmes in 2010. The French firm is one of the world’s premier engineering and technology products and services companies. I wanted to get more information about the acquisition and probe the next wave of product releases from Exalead, a leader in search and content processing. Exalead introduced its search based applications approach. Since that shift, the firm has experienced a surge in sales. Organizations such as the World Bank and PriceWaterhouseCoopers (IBM) have licensed the Exalead Cloudview platform.

I wanted to know more about Exalead’s semantic methods. In our conversation, Mr. Bourdoncle told me:

We have a number of customers that use Exalead for semantic processing. Cloudview has a number of text processing modules that we classify as providing semantic processing. These are: entity matching, ontology matching, fuzzy matching, related terms extraction, categorization/clustering and event detection among others. Used in combination, these processors can extract arbitrary sentiment, meaning not just positive or negative, but also along other dimensions as well. For example, if we were analyzing sentiment about restaurants, perhaps we’d want to know if the ambiance was casual or upscale or the cuisine was homey or refined.

When I probed about future products and services, Mr. Bourdoncle stated:

I cannot pre-announce future product plans, I will say that Dassault Systèmes has a deep technology portfolio. For example, it is creating a prototype simulation of the human body. This is a non-trivial computer science challenge. One way Dassault describes its technology vision is “See-What-You-Mean”. Or SWYM.

For the full text of the April 2011 interview with Mr. Bourdoncle, navigate to the ArnoldIT.com Search Wizards Speak subsite. For more information about Exalead, visit www.exalead.com.

Stephen E Arnold, May 3, 2011

No money but I was promised a KYFry the next time I was in Paris.

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