The Arnold Columns: May 2011
May 3, 2011
It is that time again. Four columns this month and for cash money. Every time I get a check I think of PT Barnum. The topics I tackled this month required research, thought, and some wordsmanship. This blog, on the other hand, is a record of the items that strike me as interesting. I have help converting my snips into write ups. If you want to know who works on this Beyond Search blog, check out the new Author tab available from the Beyond Search splash page.
So what did real publishers instruct me to cover or, in some cases, allow me to explore? Here’s the line up. Keep in mind that you will have to either get a hard copy of the publishers’ outputs or find my work on the publishers’ Web site. In one case, that could take you a day or two. Search is really easy when folks responsible for search don’t use their own search system. Such is life.
- ETM (Enterprise Technology Management, published by ISIGlobal.com), “Google’s Management Change and the Enterprise”. The idea is that Google is making significant management changes and, either intentionally or unintentionally, sending signals that indicate the enterprise unit is not part of Larry Page’s inner circle. I hope I am wrong, but if enterprise were the key to firm’s future, I think the management shake up would have added an olive and a dash of bitters to the enterprise group. What I saw was several squirts of cold water.
- Information Today, which is technically a newspaper, “When Key Words Fail, Will Predictive Search Deliver?”. The write up uses Recorded Future, funded by the CIA and Google, as a case example. The main idea is that semantic technology have to step up because the volume of data facing a worker and the worker’s diminished appetite for research require software to be smarter.
- KMWorld, “SharePoint Governance: Is Semantic Technology the Answer?”. My team has been immersed in things semantic. What our work revealed is that the baloney word governance really means indexing and editorial policies. The article provides some links to useful resources and then reminds the reader that putting the information horse back in the barn when the barn is on fire can be tough.
- Online Magazine, “Rob ROI: Open Source and Technology Costs.” I apologize for the literary license, my assumption that the readers will know about Sir Walter, the Waverly novels, and Rob Roy. The thrust of the write up is that open source software reduces some costs but not every cost. As a result, poor budgeting for open source software can yield the same ROI killing overruns that plague commercial software. Don’t agree with me? Sigh.
- Smart Business Network, a series of city business magazines and a Web site, “Coupon Monsoon: Downpours of Digital Deals.” The focus of the write up is the deluge of deals, coupons, and discounts. The problem with most of these services is building an audience and delivering offers that make sense to customers and merchants. I answer the question, “Should your business use coupons?”
Every two or three years I gather up these for-fee outputs and slap them in the ArnoldIT.com archive. However, you cannot rely on me to be much of an information professional. I can barely write these outputs. Organizing and archiving—beyond my skill set. Subscribe to these publications. The information in my for-fee columns is different from the Web log’s.
Stephen E Arnold, May 3, 2011
Not free. I am paid for columns so this write up is a shameless commercial promotion.
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