Azure Chip Outfit Snags Apple Jargon
May 25, 2011
We were amused when we read “The “Post-PC” Era: It’s Real, But It Doesn’t Mean What You Think It Does.” We echo leaders and authors with relentless undergraduate enthusiasm. However, when there is a catch phrase from Fortune Magazine’s poster boy for the successful company leader, we toss in more than a casual reference. We wallow, grovel, and whine. Hey, we want the work that flows from our sycophancy.
An azure chip consulting firm (there may be no blue chips any longer) inked a write up describing a post-personal computer era that has desk tops in the horse-and-buggy section of my local horse farm.
We learned that Apple now claims they get a “majority of their revenue from “post-PC devices,” including the iPod, iPhone, and iPad. This is a milestone for a company that was originally named “Apple Computer.”
What does this mean?
The consultant explains that PC’s aren’t dead, computer technology is simply shifting from:
stationary to ubiquitous” (computing at your desk vs. done anywhere, anytime); “formal to casual” (on/ off contrasted to always on); “arms-length to intimate” (from your desk to anywhere you go); “abstracted to physical” (mouse/ keyboard vs. voice sensors, camera recognition, etc). These technological innovations fuel social change, and vice versa. As people conduct more of their lives online—shopping, banking, entertainment—we require more computing in more places. The rise of social networking requires real-time connectivity to manage our relationships. And eroding work-life boundaries means that consumers demand devices that can do double-duty in their work and personal lives.”
We live in Blade Runner or 2001, folks. We can’t run and we can’t hide. We await the post pc wave report. Here in Harrod’s Creek we need professional guidance about the life raft, a snorkel, and—most important—our check book?
And search? Nary a word. Irrelevant.
Stephen E Arnold, May 25, 2011
Freebie unlike reports from most consultancies
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