More on Google and Digital Music
June 8, 2011
I don’t get rich media. I find it fascinating that Google is working hard to develop street cred in rich media, which includes audio, video, and immersive representations like its newest map features.
“Google Was Ready To Pay $100 Million To Record Labels” contained an interesting statement:
Google is one of the most powerful and successful companies currently in existence. They have delved into nearly every facet of the internet and have been successful. Yet they have never attempted to enter the digital music world, or have they?
According to sources Google was prepared to pay $100 million to record labels to start its music service last December. This large number shows that any startup music web sites could not afford the initial fee it would take to get into the digital music market. According to Billboard, “talks broke down because some labels demanded that Google do more to eliminate pirated music sites from its search results. Google couldn’t agree to compromise its crown jewel, search, so instead it launched with an imperfect service.”
For now Google may have to settle with the current stranglehold they have on the world and allow Apple to continue to be top dog in digital music market. It is after all the search engine that makes Google such a successful company and any tinkering with that formula could spell trouble for Google.
We revisited this article after we saw Apple’s stock take a hit when Apple announced its cloud music service. Maybe lots of people don’t get the online music angle. Google is not alone.
Here’s a thought. Google generates most of its revenue from search. What if there is no “next big thing” for Google? What if the Apple cloud play flops?
Stephen E Arnold, June 8, 2011
Sponsored by ArnoldIT.com, the resource for enterprise search information and current news about data fusion
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