Tech Parade: Rain Forecast with Hail and High Winds
June 9, 2011
Oh, oh. Is the tech parade scheduled for a July celebration in bad weather?
AdAge Blogs’ “Affluency: Being ‘Technology-Infused’ Proves Taxing for Affluent” offers the results of a survey that shows how the lives of the affluent have become technology-infused.
While this group has seen explosive growth in smartphone, e-reader, and tablet ownership, the technology has also complicated their lives. Advertisers and media:
“must understand the growing adoption and use of new technology, as well as the evolving “topography” of platforms and occasions. At each point in this topography, [they] must understand consumers’ level of engagement, receptivity to advertising, preferences for apps vs. Web-based content, unmet information needs and much more. And [they] must do it all in an environment in which consumers feel they are facing more complex and stressful decisions than ever before.”
With 30 percent of searches now associated with mobile devices, and, according to Google, 40 percent of those searches local, it’s easy to see how mobile data is having a real impact on purchase decisions. All of this takes on added importance when you realize that the mobile devices are in the hands of affluent households, a market everyone’s chasing.
Too many companies chasing too few customers—could a miserable summer be upon us.
Stephen E Arnold, June 9, 2011
Sponsored by ArnoldIT.com, the resource for enterprise search information and current news about data fusion
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