Google Gobbles Social Sardine PostRank
June 17, 2011
Google is obviously making an effort to kick its social capabilities into gear.
Business Insider announces that “Google Snaps Up Company That Tracks How Social Messages Spread.”
Will Google use a lethal kung fu move against Facebook with PostRank or just a Silicon Valley “royal wave”?
PostRank is the third such purchase this quarter, following the acquisition of PushLife in April and Sparkbuy just last week. Regarding the newest members of the Google family, writer Matt Rosoff reports,
PostRank [is] a small Canadian company that helps companies figure out how far social messages like tweets and Facebook updates spread across the Web. PostRank has a couple dozen employees, reports TechCrunch, and all of them are moving from Waterloo, Ontario — home of Research in Motion — to Google’s Mountain View headquarters.
The parties remain mum on what they will be working on in their new digs, but we suppose it might have something to do with Google’s ever-intensifying competition with Facebook.
Is Google buying talent, technology, or both? With Facebook facing some new challenges, Google may have a chance to strike a surgical blow. Will Google use a touch of death (Dian Xue) or a gentle wave like the one the British royals have perfected?
Cynthia Murrell June 9, 2011
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