Endeca Pursues Customer Support
June 20, 2011
Always striving to stay abreast of trends, we found this post at CMSWire “Endeca Spotlights Customer Experience Mgmt with Infront” quite interesting. It is no secret that the search landscape has changed. Traditional vendors of “findability” solutions have put on their thinking caps in order to find ways to pump up revenue in a tough economic climate.
Endeca is pushing its technology’s applicability to customer support. Endeca’s InFront suite of products offers a solution to certain customer support information challenges. Endeca’s system does search and Guided Navigation. It also ads support for search engine optimization, social content, and mobile media support. Endeca asserts:
InFront allows businesses to create greater customer engagement with richer content and promotions,” explained Jason Purcell, General Manager, eBusiness, Endeca. “With integrated analytics and agile business user tools, InFront adapts to changing market needs, influences customer behavior across channels, and scales a relevant, personalized experience for every customer, every time.
Which search vendor will emerge as the victor in the pursuit of customer support license revenue? There are a number of search horses in the race, but there are incumbents. The race is difficult to call.
Micheal Cory, June 20, 2011
Sponsored by ArnoldIT.com, the resource for enterprise search information and current news about data fusion
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