DC Bar Method: An Exercise in Social Media Success
June 27, 2011
Interest in investment opportunities is rising. Traditional financial instruments are uncertain. Bonds, once the pride and joy of grandfathers and grandmothers, are a source of worry. Bond now triggers associations with default, particularly in some beleagured US cities.
In Washington, DC, a young entrepreneur, Kate Arnold, have found an investment upside in a business that combines old fashioned personal service with next generation social media marketing.
The duo have opened a specialized, “no impact” exercise studio. The Bar Method eliminates the risks associated with free weights and some types of machine-assisted exercise. I recall seeing members in air casts after an encounter with one device designed for young athletes, not those over the age of 40.
The owners have blended Twitter, Facebook, Tumblr, and other methods into the run up for the grand opening of the exercise studio.
Take this test. Navigate to the firm’s Web site at http://dc.barmethod.com/. Explore the information. Then run queries for the business on Facebook. We experimented with a number of services and had zero difficulty locating the facility.
I asked one of the owners of the new facility about the firm’s marketing approach. Kate Arnold said:
We understand how the search engines like Bing and Google find information. We took extra care to make sure that we used Tumblr as a way to build buzz among the community of health conscious professionals in Washington, DC. When the studio took its final form, we opened up the messaging across a number of social channels. The key to our success with social media is not dependent on technology. We focused on personal and online relationships. The response has been remarkable.
If you are interested in social media marketing that also embraces findability in the major Web search systems, drop by the facility at 750 9th Street NW, Washington DC 20001, in the heart of DC.
Classes are available from 6 15 am to 7 15 pm, Eastern time. You may participate on a class on a walk in or member basis.
The Harrod’s Creek goslings definitely need tutoring in social media, and most of us can benefit from “the most targeted body sculpting workout.”
Don C Anderson, June 27, 2011
Stephen E and Kay S Arnold sponsored this post. Some do NPR. We do health and www.theseed2020.com
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