Kapow and Clarabridge: Sentiment and UK Elections
July 4, 2011
There’s a new duo in town. Kapow and Clarabridge created a buzz with their text and social media mining skills in the Election Buzz UK Project.
According to “Media Alert: Kapow Technologies using Clarabridge Text and Sentiment Analytics in Election Buzz UK Project,” political junkies can gather real-time election insights.
Using Kapow Technologies to gather real-time web data from sources such as Twitter, Facebook and the main political blog sites, in combination with Clarabridge for text analytics and sentiment analysis, political commentators and followers alike will be able to track the sentiment and real-time insights that come from the rich and diverse social media sites across the Web.
Clarabridge is a provider of sentiment and text analytics software which gives companies a “universal view of their customer feedback by transforming text-based customer feedback into valuable insight.”
Kapow Technologies provides companies access to public Web data, making it easy to integrate and migrate the data from its source. In fact, transformation of content is part of the Kapow capabilities.
So what’s this relationship mean?
Tech-savvy companies are sucking in a Twitter feed and turning the drivel and gems into actionable data. Political commentators and followers benefited here but surely the partnership will catch the eye of business intelligence vendors looking to improve marketing abilities, product offerings, and customer service. Sentiment, I believe, is the new black for fall 2011.
Philip West, July 4, 2011
Sponsored by Pandia.com, publishers of The New Landscape of Enterprise Search
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