Twitter Ad Pricing
July 9, 2011
Google and Twitter fell out of contract love. I don’t pay much attention to either company because I am poking around Yandex.com. A threat looms say I. Ads are the name of the game in the US. I was surprised at how much Twitter ads cost.
The cost of advertising on Twitter seems to be skyrocketing faster than a bottle rocket on the Fourth of July. As reported by CNET news, the “Daily Cost of a ‘Promoted Trend’ on Twitter: $120,000”, little “tweets” translate to big bucks.
According to Twitter director of revenue, Adam Bain, the price tag on their “promoted trends” is about five times as much as it was just over a year ago which priced at about $25,000-$30,000 per day. With this growth, services have been added and advertisers expectations have increased. We learned:
Twitter also offers promoted account and promoted tweets, but those are sold through an auction system, and – in the past at least – use a pay-per-click or pay-per-follow system. Recently, Bain says, Twitter has started asking for advertisers to spend a minimum of $15,000 over a three-month period.
It seems that Twitter advertising is no longer for the little guy. Their advertising core is now made up of HBO and Samsung. Twitter is certainly making an insane amount of money, as is their top-tiered advertisers, but no middle-of-the-road business could afford to go to such costly lengths. It sure is interesting since this whole social media phenomenon started with little more than a tweet and a prayer. Can the Twitter outfit survive a break up with Google? High ad rates are okay as long as their are buyers.
Jennifer Wensink, July 9, 2011
You can read more about enterprise search and retrieval in The New Landscape of Enterprise Search, published by Pandia in Oslo, Norway, in June 2011.
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