Vivisimo Assumes Leadership Position in Twitter Chat

July 15, 2011

I noted the write up “Customer Service Industry Luminaries Participate in Vivisimo’s Unique Twitter Chat Experience Vivisimo Twitter Chat #CXO is Named one of "The 12 Most Stimulating Twitter Chats". The CXO is a business publication. My recollection is that I wrote something for the company years ago. I lost track of the outfit after I shifted to the Enterprise Technology Management publication. (If you click the link today, you may see the addled goose himself. I wrote about Google, not Twitter Chat. I did not know what a Twitter Chat was.

The write up informed me that I was wrong about CXO, which means customer Experience Optimization and not the publication CXO. I also learned that Twitter Chat has been an ongoing activity since April 2011.

Here’s the passage I noted:

"We’ve grown to over 100 participants in just over 10 weeks and have had A-list participants join us because Vivisimo has established residency as the leader in customer experience," said Tracey Mustacchio, Vice President of Marketing at Vivisimo. "The #CXO Twitter chats are an interactive, convenient, and highly effective medium to collaborate and learn from peers how to improve their customer experience initiatives. Also, being named one of the 12 Most Stimulating Twitter Chats was an honor and will help to set us apart from our competitors." Previous session topics included: What is Customer Experience Optimization? Another Officer in the C-Suite: Chief Customer Officer [CCO] The Intersection Between Innovation and the Customer Experience Customer Experience for the Gen Y, Digital Native Trust in the Customer Experience "Who Comes First in Shaping #CustExp – Customers or Employees?" Social Media and the Customer Experience What’s the best way to make customer experience metrics actionable? Going Mobile with Customer Experience? Customer Data: from Overload to Insight Supply Chain or Customer Value Chain To join in on future Vivisimo #CXO Twitter chats, visit the following link every Monday at 12:00 pm ET: http://tweetchat.com/room/cxo. If you use an application like Tweetdeck or Seesmic Desktop, create a search column for the term "#CXO" and follow the Vivisimo chat.

If you want more information, visit the Vivisimo Web site at www.vivisimo.com. Interesting.

Stephen E Arnold, July 15, 2011

Sponsored by Pandia.com, publisher of The New Landscape of Enterprise Search

Written by Stephen E. Arnold · Filed Under Marketing, News, Online (general), Social

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.