Attensity Command Center Gives Clients Control
July 21, 2011
“Attensity Looks to Give Brands a Window into Social Media,” reports the Silicon Valley BizBlog. Attensity is touting its new Command Center software, which takes social media analysis a step further. It’s designed to display the real time information continuously to their customers’ employees. What caught my eye was this passage:
The Attensity Command Center is basically a bank of monitors and the back end software to run the monitors. Using proprietary, patented text analysis algorithms, the platform categorizes incoming tweets by subject, sentiment, and geography, etc. The goal is to aggregate and visualize what’s being said online, so that the customers can know in real time how many people are talking about them and what they’re saying.
Writer Jon Xavier experienced a demo of the product, and was suitably impressed. His only issue was that the passing tweets moved too fast to read them. He noted that to make full use of the software, a company would have to dedicate a couple of employees to monitoring and acting on the information.
Nope, it is not virtual. Will social media augment this reality? Image source: http://goo.gl/i3TIb
The interest in social media is fascinating. Once the Internet was for rocket scientists. Now the Internet is the place to stroll. A digital las ramblas. When gizmos are embedded in the human body, the Information Highway takes on an interesting shape. The metaphors used to describe the next big thing will be interesting. For now, Attensity touts control
With this offering, Attensity amps up marketing in the ad sector. Will it be enough to make headway against the Google+ marketing cyclone?
Stephen E Arnold, July 21, 2011
Sponsored by Pandia.com, publishers of The New Landscape of Enterprise Search
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