Must Attend Conference: Text Analytics Symposium
July 25, 2011
Analysis on another level
PRWeb.com has released information on the newest trend in business technology and marketing. Sentiment Analysis. In the press release “Sentiment Analysis Symposium to Spotlight Agency, Finance, Technology, and Social Media Thought Leaders, November 9,2011 in San Francisco,” we are able to gauge the excitement that is building behind this new approach to consumer marketing. The release asserted:
“Businesses are eager to extract and exploit consumer and market sentiment and opinion from the broad array of information sources online and in the enterprise,” said symposium chair Seth Grimes.
The conference is going to provide agency leaders with multiple solutions and networking opportunities. In its third year the conference boast participation from TripAdvisor, Saltlux, Acrolinx, and Amazon. The announcement added:
“They focus on online and social media measurement and analytics — on business intelligence for enterprise, Web, and social opinion sources — whether representing an enterprise-software leader or start-up, research firm, an online information provider, an agency, or a consultancy.”
The sentiment analysis approach to marketing, business and technology is becoming more and more prevalent. It promises to be an ‘area to watch’ and may explode into an industry to invest in somewhere in the near future.
We think the conference is a must attend affair. The US enterprise search conferences have been flapping and panting. The European conferences wobble around governance and content management. This conference is different. It has zing and substance.
Stephen E Arnold, July 25, 2011
Sponsored by Pandia.com, publishers of The New Landscape of Enterprise Search
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Readers can learn more at the symposium Web site, http://sentimentsymposium.com .