New Search Engine on the Horizon from Ness Computing
July 25, 2011
There’s a new search engine coming down the information superhighway. PR Newswire reports, “Ness Computing Announces $5M Series A Financing to Develop Personal Search Engine.” What makes this project different from every other search engine out there? Personalization. According to the write up:
“The Likeness Engine is different from traditional search engines that are useful for finding fact-based objective information that is the same for everyone, such as weather reports, dictionary terms, and stock prices. Ness Computing’s vision is to answer questions of a more subjective nature by understanding each person’s likes and dislikes, to deliver results that match his or her personal tastes.”
That’s quite a goal. Beleaguered privacy issues aside, Ness may be on to something. Especially as the amount of data online continues to expand, more tailored information will be welcome to many. However, I have to wonder whether about the unintended consequences of limiting information in any fashion.
The company, already a global provider of IT solutions, inspired investors with its new vision and established track record. We send a happy quack for success to the company.
Cynthia Murrell, July 25, 2011
Sponsored by Pandia.com, publishers of The New Landscape of Enterprise Search
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