IBM Pursues Analytics into the Cloud
July 26, 2011
IBM is now chasing analytics. Computerworld reports the details in “IBM rolls out cloud-based Web analytics tool.” The new application leverages two of IBM’s recent acquisitions. Coremetrics specializes in Web analytics software; and Unica’s products analyze customer data and predict business needs. Writer Patrick Thibodeau explains,
“Features from both those companies were merged to create a product that is intended to link analytics from a variety of platforms, including the Web and social media networks, and tie them to marketing efforts ranging from automated actions to sales opportunities.”
Named IBM Coremetrics Web Analytics and Digital Marketing Optimization Suite, the product will be distributed via the cloud. It will, naturally, be accessible through multiple platforms. It also allows for the inclusion of non-Web based data, like that from emails and display ads. Users will be charged based on the volume of interactions, not on the amount of storage they use.
The amount of activity within IBM with regard to metrics and analytics is astounding. The company offers different brands such as Cognos and SPSS. The firm has multiple initiatives. Our view is that analytics means big money for IBM. We are confident that IBM will generate revenue, but it is also creating a wake of confusion as its fleet of high speed boats speeds across the data ocean as it blasts past Web Fountain. Even search has morphed into content analytics. Quite a flotilla.
Cynthia Murrell, July 26, 2011
Sponsored by Pandia.com, publishers of The New Landscape of Enterprise Search.
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