Endeca Woos Facebook and Earns a Training Session
July 27, 2011
Endeca, a leading provider of agile information management solutions, is setting itself apart from other search vendors as a leader in social media marketing and commerce by forming a well-timed partnership. The news of the David and Goliath tie up appeared in “Endeca and Facebook to Host Webinar on the Social Network’s Growing Impact on Retailers’ eCommerce Strategies.” (Note: Links to news releases often go dark. Nothing we can do about this practice of removing news from open source access.)
Endeca has announced a partnering deal with Facebook. The two companies will host a webinar on how to maximize the Social Network’s impact and improve eCommerce for companies of all sizes. The story revealed:
With over 750 million users globally, Facebook has become an advertising and marketing channel for retailers, and today, it’s beginning to grow into an important revenue source as well,” wrote Alison Durant, Endeca’s senior director of corporate marketing. “in fact, analysts at Booz & Company are predicting that commerce from Facebook will hit $30 billion by 2015.
You can register for the event at this link.
If Booz & Companies predictions are correct, it would be a wise decision for other businesses to follow Endeca’s lead and invest their resources in the social media giant. However, consulting firms are under considerable financial pressure and often cook up trends and insights in order to generate business. Facebook may be behind the eight ball as a result of Google+. Social media is great but who will be the belle of the ball?
Our view is that social media alliances should be like dating in high school: fluid.
Stephen E Arnold, July 27, 2011
Sponsored by Pandia.com, publishers of The New Landscape of Enterprise Search
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