Billion Dollar Bing Banging Away at Google Search
August 13, 2011
Bing appears to be gaining slowly on Google’s share of online search. Business Insider reports on the latest search engine market shares in, “Microsoft Keeps Chipping Away At Google’s Search Market Share.”
Bing did not gain any market share between June and July, according to the latest numbers but Yahoo was up a notch, which amounts for a gain for Microsoft — and a slight loss for Google. These month to month fluctuations don’t mean much, but the trend is clear: Microsoft is chipping a few tenths of a percentage point from Google’s search market share every couple of months.
Keep in mind that while Microsoft might be making slow progress in the search market, financially their revenues are slipping due to the Yahoo deal. And is such a small gain really a gain at all? Will it take more drastic steps to unseat the search giant Google? We think so. Bing has some likable features, including their travel search, but they have yet to really set themselves apart and drive the market.
Bang, bang, bing. Bang, bang, bind. Sounds rhythmic we think.
Emily Rae Aldridge, August 16, 2011
Sponsored by Pandia.com, publishers of The New Landscape of Enterprise Search
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