Google TV Experiences Consumer Dimming
August 13, 2011
Who would have thought a search engine company would have more success with their social networking platform as opposed to TV service? Technology Review reports “Google’s Vision for TV Proves a Turnoff.”
Despite public perception that it would be impossible for any social networking site to rival the giant Facebook, it seems that it is fact harder to reinvent the wheel when people have been enjoying it comfortably and complacently for half a century.
Distributors and stores selling single flagship Google TVs actually returned more than they sold. We learned from Technology Review that Google’s search features couldn’t cut it for consumers:
Google TV devices have gained little traction. They launched to poor reviews citing them as difficult to use, and met opposition from broadcast and cable networks wary of the Web content might undermine their hold on viewers.
Without a user following, Google TV is proving that search is not the killer app for rich media. Assuming demand will remain low, what does this mean for Google’s advertising efforts?
If they can add value to the largest social media site and convert users, they must be able to rethink how to add value to something as archaic as a television set.
Logitech has cut prices. We learned that Sony is also rethinking its pricing tactics for Google TV. Interesting. WalMart failed in online music. Could Google suffer a similar fate?
Megan Feil, August 13, 2011
Sponsored by Pandia.com, publishers of The New Landscape of Enterprise Search
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