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Interview with John Steinhauer, Search Technologies

Search Technologies Corp., a privately-held firm, continues to widen its lead as the premier enterprise search consulting and engineering services firm. Founded six years ago, the company has grown rapidly. The firms dozens of engineers offer clients deep experience in Microsoft (SharePoint and Fast), Lucene/Solr, Google Search Appliances, and Autonomy systems, among others. Another factor that sets Search Technologies apart is that the company is profitable and debt-free, and its business continues to grow at 20 percent or more each year. It is privately held and headquartered in Herndon, VA.

John Steinhauer, vice president of technology, Search Technologies

John Steinhauer

On August 8, I spoke with John Steinhauer,  vice president of technology of Search Technologies. Before joining Search Technologies, Mr. Steinhauer was the director of product management at Convera. He attended Boston University and the University of Chicago. At Search Technologies, Mr. Steinhauer is Responsible for the day-to-day direction of all technical and customer delivery operations. He manages a growing team of more than 75 engineers and project managers. Mr. Steinhauer is one of the most experienced project directors in the enterprise search space, having been involved with hundreds of sophisticated search implementations for commercial and government clients. The full text of the interview appears below.

What’s your role at Search Technologies?

Search Technologies is an IT services provider focused on search engines. Working with search engines is essentially all we do. We’re technology independent and work with most of the leading vendors, and with open source. The things we do with search engines covers a broad spectrum – from helping companies in need of some expert resources to deliver a project on time, to fully inclusive development projects where we analyze, architect, develop and implement a new search-based solution for a customer, and then provide a fully managed service to administer and maintain the application. If required, we can also host it for the customer, at one of our hosting facilities or in the cloud.

My title is VP, Technology and I am one of the three original founders of the company and have been in the search engine business full-time since 1997. I am responsible for the technical organization, comprised of 70+ people, including Professional Services, Engineering, and Technical Support.

From your point of view, what do customers value most about your services?

We bring hard-won experience to customer projects and a deep knowledge of what works and where the difficult issues lie. Our partners, the major search vendors, sometimes find it difficult to be pragmatic, even where they have their own implementation departments, because their primary focus is their software licensing business. That’s not a criticism. As with most enterprise software sectors, license fees pay for all of the valuable research & development that the vendors put in to keep the industry moving forward. But it does mean that in a typical services engagement, less emphasis is put on the need for implementation planning, and ongoing processes to maintain and fine-tune the search application. We focus only on those elements, and this benefits both customers, who get more from their investment, and search engine partners who end up with happier customers.

In your role as VP of Technology, what achievements are you most proud of?

I’m proud that we have built a company with happy customers, happy employees, and good profits. I’m also proud that we’ve delivered some massively complex projects on time and on budget, even after others have tried and failed. It is gratifying that we have ongoing, multi-year relationships with household names such as the US Government Printing Office, Library of Congress, Comcast, the BBC, and Yellowpages.com.

But our primary achievement is probably the level of expertise of our personnel, along with the methodologies and best practices they use that are now embedded into our company culture. When we engage with customers, we bring experience and proven methodologies with us. That mitigates risks and saves money for customers.

Do you recommend search engines to customers?

Occasionally, but only after conducting what we call an “Assessment”. We start from first principles and understand the customer’s circumstances; business needs, data sets, user requirements, infrastructure, existing licensing arrangements, etc. Based on a full knowledge of those issues, we offer independent advice and product recommendations including, where appropriate, open source alternatives.

So you also work with customers who have already chosen a search engine?

This is our primary business. Often, our initial engagement with a customer is to solve a problem; they’ve acquired a software license, spent significant time and money on implementation and are having technical problems and/or trouble meeting their deadlines and budgets. Problems include poor relevancy, performance and scaling issues, security issues, data complexity issues, etc. Probably 70% of our customers first engaged with us by asking us to look at a narrow problem and solve it. Once they discover what we can do and how cost effective we are, they typically expand the scope into implementation of the full solution. We help people to implement best practices to reduce complexity and ownership cost, while dramatically improving the quality of the search service.

So, what’s your secret sauce?

With search projects, usually the secret sauce is that there is no secret sauce. Success is down to hard work and execution at the detail level.

What makes Search Technologies unique?

Sure. If there is any secret to building great search applications, it is usually in showing greater respect for the data and how best to process and enhance it to enable sophisticated search features to work effectively through the front end. That and just experience from hundreds of search application development projects. When a customer hires a Search Technologies Engineer to participate in their project, they are not just getting a well-trained, hard working and hugely experienced individual who writes good code, they are getting access to 80+ technical colleagues in the background with more than 40,000 person-days experience on search projects. We’re great at sharing experiences and best practices – we’ve worked hard at that since the beginning. Also, our staff turnover is really low. People who like working with search engines like it here, and they tend to stick around. That huge body of experience is our differentiation.

So you’re pure services, no software of your own?

In customer engagements we’re pure services. That’s our business. But as a company of largely technical people, of course we’ve developed software along the way. But we do so for the purposes of making our implementation services more efficient, and our support and maintenance services more reliable and sustainable.

Where is the search engine industry heading?

There are now two 800 pound Gorillas in the market, called Microsoft and Google. That’s a big difference from the somewhat fractious market that existed for 10 years ago. That will certainly make it harder for smaller vendors to find oxygen. But at the same time, these very large companies have their own agendas for what features and platforms matter for them and their customers. They will not attempt to be all things to all prospective customers in the same way that smaller hungrier vendors have. In theory this should leave gaps for either products or services companies to fill where specific and relatively sophisticated capabilities are required. We see those requirements all over the place.

Open source (primarily SOLR/Lucene) is making major inroads too. We are seeing a lot of large companies move in this direction.

So is innovation dead?

Not at all. Actually we see lots of companies doing really cool and innovative things with search. Many people have been operating on the assumption that search software would reach a sort of commodity state. Analysts have predicted this for years, that once all the hard problems had been solved, then all search engines would have equivalent capabilities and compete on price. What we’re seeing is very different from that. People are realizing that these problems can’t just be solved and then packaged into an off the shelf solution.

Instead the software vendors are putting a ring fence around the core search functionality and then letting integrators and smart customers go from there. With search, there are now some firmly established basics: Platforms need good indexing pipelines, relevancy algorithms that can be tweaked to suit the audience, navigation options based on metadata, readable, insightful results summaries. But that’s just the starting point for great search.

Here’s an example we’ve been involved with recently. Auto-completion functions have been around for years. You start the search clue, the system suggests what you’re looking for, to help you complete it more quickly. We’ve recently implemented some innovative new ways of doing this, working with a customer who has a specific business need. This includes relevancy ranking and tweaking of auto-completions suggestions, and the inclusion of industry jargon. Influencing search behavior in this way not only helps the customer to provide a very efficient search service, it also supports business goals by promoting particular products and services in context. Think of it as a form or relevancy tuning, but applicable to the search clue and not just the results. These are small tweaks that can have a big impact on the customer’s bottom line.

Another big innovation is SaaS models for search applications. This has also been talked about for years, but is really just now coming into focus in practical ways that customers can leverage.

I understand that your business is growing. Where are you heading and what might Search Technologies look like in a couple of years?

Perhaps the most pleasing thing of all for me personally, is that a lot of our growth, which is averaging 20%+ year on year, comes from perpetuating existing relationships with customers. This speaks well for customer satisfaction levels. We’ve just renewed our Microsoft GOLD partner status, and as a part of that, we conduct a customer satisfaction survey and share the results with Microsoft. The returns this year have been really great. So one of the places we are heading is to build ever longer, deeper relationships with companies for who search is a critical application. We initially engaged with all of our largest customers by providing a few consultant-days of search expertise and implementation services. Today, we provide these same customers with turnkey design and implementation, hosting services, and “hands-off” managed services where all the customer does is use the search application and focus on their core business. This model works really well. Through our experience and focus on search we can run search systems very efficiently and provide a consistently excellent search experience to the customer’s user community. In the future we’ll do a lot more of this.

Finally, tell me something about yourself

I grew up in Michigan, have lived in Chicago, Boston, DC, London and now in San Diego. The best thing about that is I can ride my bike to work most mornings year round. I have two boys (4 years old and 6 months old), neither of whom have the slightest clue what a Michigan winter entails. I expect that will continue for the foreseeable future.

Don C Anderson, August 29, 2011

Sponsored by Search Technologies

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