Canada Newswire and Endeca Team Up to Provide Intuitive Search
September 1, 2011
Canada Newswire and Endeca seem to be the model of a symbiotic relationship at the moment. PRNewswire reported on “Canada’s Most Popular News Release Website Undergoes Dramatic Transformation.”
News and search were made to go together: it only makes sense that these two popular organizations leading in their respective (and connected) fields would collaborate.
The new CNW Web site boasts a filtered search system that people can intuitively use and locate information. Additionally, search filters can be saved for the future and news releases can be organized into folders.
The article included the following assertion:
CNW is on the forefront of innovation in the media industry, offering news consumers an interactive user experience across all of their online content,” said John Andrews, vice president, marketing and product management at Endeca. Audiences are only becoming more sophisticated and online competition grows stronger. Endeca is the key to helping CNW set its web presence apart to be accessible for all users.
As long as they are mutually benefiting each other, Endeca and CNW will most likely continue to prosper even more. Finding news releases remains an interesting challenges. Many of these documents appear in high profile Web sites such as Forbes and Marketwatch and then are taken down or moved. Other services publish news releases, but these services often include a subset of the announcements. Here at Beyond Search we are in favor of better findability for these types of marketing and sometimes required documents.
Megan Feil, September 1, 2011
Sponsored by Pandia.com
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
