Google DoubleClick Usage: A Warning Signal?
September 2, 2011
According to a Google report, Facebook is the leader in page views in June 2011. Google determines this rank by analyzing Google data and is used by ad companies in determining where to place ads. The article, Google DoubleClick Stats May Report Inflated Social Media Numbers, on Media Post News, questions to reliability of the Google report.
The information Google acquires through its giant network of data is influential to companies seeking the best place in which to sink billions of dollars in advertising. As the article explains,
Google gives marketers a guideline by allowing them to click on the link for each of the companies listed in the 1,000 sites to discover demographics of site visitors, such as household income and age. For each site on the list, marketers can see the site category, unique visitors, page views and whether the site has ads. The data provides ad placement information, specifications and keywords to find the site.
ComScore, another company specializing in website visit analysis, disagrees with Google’s numbers, claiming Facebook received half the number of clicks Google claims. The discrepancy lies within how the data is gathered. ComScore sells its information, opposed to Google who shares for free, so ComScore most likely does have more accurate results, explain experts.
It doesn’t take a silly goose like Beyond Search’s owner, Stephen E Arnold, to see that some companies might be tempted to make some tweaks to keep the revenue and traffic looking buff. With possibly questionable activities already popular among Web mavens and Web masters in the area of search engine optimization, is it likely that new methods will emerge to increase clicks to page, ads, and links? Hopefully, no.
Catherine Lamsfuss, September 2, 2011
Sponsored by Pandia.com
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