The 2011 Search Trends from Forrester
September 12, 2011
The wave which was supposed to be a tsunami seemed to become one of the lapping ripples that my goose pond enjoys. Slap, slap, slap. No roar, crash, thunder. Just slap, slap, slap. Boring.
Bill Ives’ Portals and KM blog examines a new report in “Forrester on Enterprise Search Trends.” The report was, as the title suggests, put out by Forrester and examines “six key trends to watch” in enterprise search. We monitor the trends in enterprise search here at the goose pond in Harrod’s Creek, and we take an interest in what the poobahs, pundits, wizards, and unemployed English majors generate in their “real” reports.
The six “trends” examined in the report strike us as similar to vanilla wafer cookies. You decide because we are biased toward our own work in this unusual enterprise software sector. Each of the Forrester trends seems to us to be an extension of existing directions. For example, “search managers will initiate business conversations, not gather requirements.” Is that such a seismic shift? I’d bet a list of “requirements” will still be in that IT worker’s notes at the end of that meeting. Then there’s, “business leaders will dictate the scope of search.” Well, sort of. There is the commoditizing angle and the search enabled application movement. But business leaders are important if these management wizards pay attention to finding information within their organization. See the article for the other “trends.”
The write up observes:
As the industry standards for search evolve, the report predicts that vendors will change their products to adapt to new customer investment trends with changes in semantics capabilities and increased usage of search-based applications (SBA).
Well, that’s just business, isn’t it? Any company which fails to adapt is out of luck. Just because something has evolved doesn’t make it a new craze. We wonder: do some azure chip consultants recycle what’s in the Beyond Search blog? Please let us know if you spot any examples to sit along side the comment made to our beloved goose Stephen E Arnold about a certain azure chip consulting firm enjoining its new hires to read the free information available at ArnoldIT.com as prep for these talented art history majors’ advisory career in search technology.
Cynthia Murrell, September 12, 2011
Sponsored by Pandia.com, an company in Oslo, Norway that published Stephen E Arnold’s most recent monograph about enterprise search, The New Landscape of Enterprise Search. No trends it that report, however. Mr. Arnold confines himself to an analysis of what the six leading vendors’ search systems actually deliver. Which is the best? Mr. Arnold favors Exalead in his new Search 2012: The Incredible Shrinking Market for Search, available on site or via a webinar.
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