Google Predicts Video Games’ Successes
October 11, 2011
With Christmas, and more importantly Christmas shopping, approaching rapidly it’s no surprise that a recent article titled, Game On: Search Queries Provide Predictive Analytics,on Media Post News, has surfaced. The article explains the correlation between online searches for upcoming releases of video games and their sales.
As the article details,
An increase in searches for game titles on Google and YouTube signal an awareness of the titles and the desire to acquire them, providing insight into sales. Google analyzed search activity for title terms of the top 15 games of 2010 and 2009, such as “Call of Duty,” “Black Ops,” and “COD Black Ops,” on Google and YouTube. The average search activity per title in 2010 rose 24% on Google and 28% on YouTube, jumping 25% in overall search activity.
With analysis of search queries available to businesses of all sizes, it will be interesting to see how this connection can be used to target particular audiences, improve marketing campaigns and aid video game companies in choosing new games to development. With a predicted 15% of all holiday money spent going to video games there is a lot to gain or lose. Perhaps these new indicators of consumer buying will guide decision making for video game producers.
Catherine Lamsfuss, October 11, 2011
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