Google Wants More Cash – Enter Google Analytics Premium
October 13, 2011
The article, Google Analytics Premium Pricing Revealed: 150K a Year!, on Center Networks exposes Google’s new tactic for generating revenue. The article explains all the services companies would gain by subscribing to the service:
So basically for a fee, Google will provide a stronger server to run your custom reports, a dedicated account manager and a 24/7 support and service level agreement (SLA). The one thing Google didn’t note in their announcement post was the cost for the premium analytics offering. I have received tips from several sources noting that the price for the premium analytics service is A WHOPPING $150,000/year.
The article also includes a comparison of similar services with Adobe’s Omniture SiteCatalyst which runs in the 100Ks. What isn’t discussed is that similar services can be found for much less – try for nothing! The website AWStats is a “free powerful and featureful tool that generates advanced web, streaming, ftp or mail server statistics, graphically.” It is definitely worth looking into as a viable option.
While we would never doubt the benefits of Google Analytics Premium we do question their true intentions with the steep fees. True, only the largest companies need Google Analytics Premium, but now it also seems that Google needs its largest companies just as much.
Catherine Lamsfuss October 13, 2011