Is Mobile Search a Slam Dunk for the Google?
October 17, 2011
Can Mobile Search Be as Big for Google as Desktop Search? generated some poobahing in the digital anther today. I can answer the question:
Google sure wants it to be.
In our work, we look at search in different “environments.” The mobile terrarium is one crazy place. Different demographics do quite different things. As a result, “search” is losing what semblance of meaning it had. Here are three examples
- Little kids don’t search. Little kids immerse themselves in a flow. Yikes, ads don’t work the same way in the pre literate world of the two year old fooling with an iPad.
- Type A professionals don’t type lots of stuff into small devices when moving around. Excuse me. I call someone or use a short cut. Yikes, bad for ads.
- College students watch videos and send Facebook messages. A search is more like a question fired off to someone who is in the person’s “friend” list. Yikes. Another problem for the Google. Maybe Facebook has an edge at the moment, but there is always Google+ or Google Plus. Try and search for that name from a BlackBerry that doesn’t work. Yikes. Bad for ads.
Net net: Google is a company forged in the portal days of the late 1990s. Mobile is a newish thing and requires newish solutions. Think Google finds these examples a slam dunk? I don’t.
Stephen E Arnold, October 17, 2011
Sponsored by Pandia.com
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