Baseball Embraces SAS Analytics

October 20, 2011

Baseball as an institution is known for its love of numbers.  Now it’s embracing analytics.  KDNuggets reports more in, “Pittsburgh Pirates tap SAS Analytics.”

The article explains the use of statistics and analytics:

As ‘Moneyball’ has become a valued statistical approach to selecting talent, teams such as the Pittsburgh Pirates are also embracing analytics to improve operations and marketing and build stronger relationships with fans. Using SAS Visual Data Discovery, the Pirates surface a treasure trove of fan insights. The point-and-click interface gives quick entry to advanced analytics from SAS, the leader in business analytics.

The Pirates had previously used Microsoft Excel, but it’s widely known that the application of such flat data is challenging.  SAS will now allow the club to analyze everything from attendance to marketing to statistics.  Now to get back to that business of actually winning some games . . .

Keep in mind that SAS now has the Teragram text processing technology. You can put words with your numbers.

Emily Rae Aldridge, October 20, 2011

Sponsored by Pandia.com

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