Endeca Partners With Zeon Solution

October 24, 2011

In addition to the recent purchase of the company by Oracle, the information management software company Endeca has another big business transaction: they have landed a new partner.

The company already partners with HP, Coremetrics, and Thanx Media, and now Zeon Solutions is being added to that list. Zeon Solutions is a leading enterprise e-commerce and website development firm. Endeca ENZO will help online retailers create a personalized site for visitors in a pay-as-you-go platform specifically designed for growing web retailers. In addition, Endeca InFront analyzes the search activity of each shopper and tailors the web experience to each customer. We learn more in the Enhanced Online News article, “Zeon Solutions Partners with Endeca to Offer Fully Featured SaaS Version of Endeca InFront™,”

‘Bringing the proven and full-featured Endeca InFront to the mid-market provides an exciting upgrade for online retailers and we are very excited about this offering through Zeon Solutions,’ said John Andrews, Vice President, Marketing and Product Management, InFront at Endeca. ‘As a result, fast growing, retailers and distributors can rapidly deploy the fully configurable, feature rich user experience capabilities proven on the web’s most successful and highly online retailers.’

What does this mean for users? Even unregistered visitors will see information more directly catered to their needs, and businesses will gain a clearer understanding of how consumers are using their site. More navigation and search engine optimization will just continue the growing trend of search doing our searching for us.

Will Endeca be able to sell to the smaller and mid sized firms as it has before it was sucked into Oracle? Oracle will want to get its millions back, so some of the small and mid size deals may become untenable going forward. Will Zeon sign up for a full line up of Oracle software, hardware, and services? Endeca will have to help Zeon see the light. Endeca’s management has a fat bank account, but it will now face some Marine Corps.-style pressure. Semper fi and make that upsell.

Andrea Hayden, October 24, 2011

Sponsored by Pandia.com

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