The Appification of Finding Info
October 29, 2011
It looks like another intelligence company is moving analytics access to the iPad. According to the October 4 news release “FirstRain’s New iPad App Delivers Visual Business Monitoring,” analytics software company FirstRain recently launched an iPad app that allows customers to quickly scan and understand critical market developments impacting their businesses with the convenience of a tablet device.
The app has several exciting new features including: Seamless integration with your Web-based and iPhone or Android environment, prioritized views of the highest-value, real-time content, and an easy, intuitive look-and-feel which quickly shows you relevant real-time updates on topics, companies and industries.FirstRain CEO Penny Herscher said:
Knowing and understanding critical developments that impact your revenue, your customers and your market has never been this quick or easy. We work closely with our customers, and it’s clear they want to consume FirstRain’s unique Business Web intelligence wherever they are or on whatever device they’re using. FirstRain for iPad offers an elegant way for users to quickly absorb the high-value intelligence uncovered, delivered and prioritized by our patented Business Monitoring Engine.
While this product seems like a great new addition to the analytics software arsenal, I wonder if end users will simply take a quick look, make a decision, and then learn that the data was misunderstood. While speed is good, it is not the answer to every analytics challenge.
Jasmine Ashton, October 29, 2011
Sponsored by Pandia.com
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