HighWire Press and TEMIS Hook Up
November 2, 2011
HIghWire Press, a hosting and web publishing platform service, and TEMIS, a provider of Semantic Content Enrichment solutions, announced recently that the two companies will be entering into a strategic business partnership.
What’s this mean? HighWire will be integrating the full suite of Luxid software within its ePublishing Platform, further enabling discoverability, leveraging the company’s relationship with Google. A press release from the company, “HighWire Press Partners With TEMIS to Semantically Enrich Publisher’s Content,” tells us more:
End users have become much more sophisticated in their online information requirements and are demanding easier and more efficient ways of locating the most relevant information. Furthermore, publishers need to strengthen and differentiate their value proposition in order to increase customer satisfaction and retention. They are looking for ways to increase the value derived from their content by creating innovative online products targeted at specific professional audiences. Semantic content enrichment has become the strategic means to achieve these objectives.
This will be a highly valuable tool for publishers who will be able to use the platform to develop new products and deliver them; the publishing community will expand with the use of semantics. Interesting concept, but do publishers constitute a “growing” market?
Our opinion? We think that publishers are likely to have even more search and content processing vendors sell them solutions which will revolutionize their business. One can only hope.
Andrea Hayden, November 2, 2011
Sponsored by Pandia.com
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