Google+ Benefits Debated
November 16, 2011
Everyone who performs a Google search, and honestly we all fall into that category, has noticed the +1 that appears next to certain Web sites. Despite the fact that over 40 million people have signed up for Google+ many people, myself included, remain suspicious of the role it will play in our daily lives.
While there has been some debate concerning the impact that Google+has on our personal lives, few would argue that it impacts our businesses. The Web Pro News article “Google+ Pages A Must For Businesses, But Come Off As Rushed” states:
Social and authorship are two big elements in ranking success these days, and Google+ plays to both of these. The +1 button, which we know influences rankings, is obviously a big part of the Google+ feature set. This is a signal that helps Google determine how good people think a piece of content or a Web site is, and now, perhaps even a business in general. Now, with the launch of Google+ Pages, businesses get to tie the +1’s on their Pages to the +1’s on their site (though this doesn’t seem to be working fully just yet), which should send a stronger signal of brand reputation to Google search.
While Google+ certainly has benefits for businesses, it’s far from a fool proof system. Google relies on fast-cycle product innovations. The idea that services for commercial organizations can be characterized as not “working fully” may be disturbing to some organizations looking to Google for industrial-strength services.
Jasmine Ashton, November 16, 2011
Sponsored by Pandia.com
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