Google Ads: A Potential Interesting Revenue Challenge
November 18, 2011
Google is taking steps to keep Web ad revenue flying high. But wait, is this one a step in the right direction? Search Engine Watch reports, “Google Now Shows Ads Below Search Results.” Writer John Rampton explains,
Ads that were previously shown to the side of the results may in some cases appear below the search results, Google announced via Inside AdWords. Google reports that ad click-throughs are higher when the ads are integrated into the search results instead of being displayed on the side.
Um, who looks *below* search results? Not I. In fact, Rampton’s research shows that 90 percent of clicks come from the top three positions on the results page.
My view is that Google is trying to ameliorate what its predictive business models have been telling the firm for months. Ad revenue downturns are increasingly likely. Ads at the bottom of a results page are an indication of what lengths the firm is going to avoid making a prediction a reality in the ad revenue tally. Just my opinion, however. Maybe you read ads at the bottom of a results page? Good for you if you do.
Cynthia Murrell, November 18, 2011
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