Shop City Alleges Google Discriminates

November 20, 2011

Search Engine Watch has reported on yet another discrimination complaint against Google in the Nov 16, article “ShopCity Files Antitrust Complaint Against Google.” Shop City has filed a complaint with the FTC, claiming that Google pushed its Web sites down to the fifth page of results for searches, despite Shop City’s having created content within the bounds of Google’s guidelines. In addition to this, Google placed its own results, keyed to a map, at the top of the results, regardless of whether those results were legitimately more useful. Shop City CEO Colin Pape said of the investigation:

Our FTC submission has nothing to do with a lawsuit or damages of any kind. We feel that the entire marketplace would benefit from increased transparency from the world’s most powerful company, and this complaint, requesting a formal investigation, is the way to bring that about.

I think we can all agree that transparency is a good thing when multinational corporations are involved. Whether Google’s alleged discrimination was intentional or unintentional remains to be seen. One wonders if these accursers are looking for a scape goat in today’s tough economy. On the other hand, is Google taking steps to ensure that its revenues remain robust as the financial winds buffet other organizations?

Jasmine Ashton, November 20, 2011

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.