China: Quite a Market Despite a Softening Economy

November 29, 2011

My recollection is that Facebook and Microsoft are working to find a way to tap into the China market. Other outfits—for example, Google—tried to change China’s policies. I wonder how well that is working out. Why the interest in China. The Economist reported that the country’s ecommerce sector seems to be chugging along. I read the dead tree version of the story “The Great Leap Online”, The Economist, November 26, 2011, page 78. The authoritative sounding super capitalistic machine shop asserted:

In a new report, the Boston Consulting Group (BCG) calculates that every year for the foreseeable future another 30 million Chinese will go online to shop for the first time. By 2015, they each will be spending $1,000 a year—about what Americans spend now. BCG calculates that ecommerce could rise from 3.3 percent of China’s retail sales today to 7.4 percent by 2015—a jump that took a decade in America.

You may be able to find a free digital version of the information at either www.bcg.com or www.economist.com. Finding a way to work with the political realities of China may be of more utility in the economics sense than trying to get the koala to knock off the nocturnal leaf munching. I can see a zoo keeper lecturing a koala, but the koala may be disinterested.

Stephen E Arnold, November 29, 2011

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.