Customer Experience to Take Center Stage in 2012

December 2, 2011

We are post-Thanksgiving—that time of year when the “year in review” articles start emerging and predictions are made for coming trends to meet us in the new year. The world of content management systems is no exception. Marisa Peacock gives us some of her predictions in, “If 2012 Is the Year of Customer Experience, What Will it Bring?”

According to Peacock, customer experience will take center stage in areas such as mobile, social, personalization, and localization to name a few. What does all this mean to us? A need for better content management.

Peacock’s advice:

“Of course, we must wait for 2012 to really understand how and if brands will leverage the customer experience. With only a month left before the new year, companies of all sizes are strongly encouraged to revisit their mobile strategies, customer relationship management tools and social media policies.”

How do you prepare in a smart way, despite what changes the new year may bring? Invest in a smart content management solution, one that can handle information needs on multiple levels. We like Fabasoft Mindbreeze and its suite of offerings.

“Fabasoft Mindbreeze Enterprise understands you, or to be more precise, understands what the most important information is for you at any precise moment in time. It is the center of excellence for your knowledge and simultaneously your personal assistant for all questions. The information pairing technology brings enterprise and Cloud data together.”

Mindbreeze can handle mobile, email, enterprise, website search, etc. Their Connectors feature works with SharePoint 2010, if that system is already in place at your organization. Regardless of the size or scope of your organization, information needs continue to grow exponentially. Heed the warnings and manage your information in a way that improves the customer experience. Find a smart solution like Fabasoft Mindbreeze and you will be able to adapt to changing needs.

Emily Rae Aldridge, December 02, 2011

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.