Surfing for Leisure and Search
December 14, 2011
The Web is the new equivalent of flipping through TV stations when there’s nothing better to do. The Washington Post reports, “Yep Pew Study Conforms Most Young Adults Go Online for No Good Reason at All.” The Pew study was conducted from July 25 to August 26 and polled 2,260 American adults. We learned from the write up:
“The report from the Pew Research Center’s Internet & American Life Project found that on any given day, 53 percent of 18 to 29 year-olds go online just to have fun or pass time. That should explain all those kitten videos. Indeed. Not surprisingly, going online for fun or to pass the time is related to the survey-takers’ ages. Only 12% of those over 65 did so the previous day, and 27% of those ages 50 – 64.
Though many of us use the Internet as a tool for work and research, perhaps that’s being too serious. Why “do” something with intent? Just kick back and click. The path to continuous leisure and entitlements– the future is here.
Our view is that the use of an app to find information in the context of a graphic experience is less of a leap forward than a step backwards. Casual information access is the core of the consumerization of information technology. We just call it “dumbing down information access.”
Cynthia Murrell, December 14, 2011
Sponsored by Pandia.com
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