Google Plus the Muppets
December 26, 2011
I do not have a dog in this social fight. Sure, we dump information into social channels, but we use software, not humans. We may give puppets a try. Google has. Navigate to “Lady Gaga, Justin Bieber and Now the Muppets. Just Who is Google Trying to Attract Anyway?” Forbes, in a moment of clarity, seems to be thinking as the addled goose does. The estimable publication writes:
Google, it is now clear, has flung itself headlong into TV advertising, since its first ad that aired during the Super Bowl in 2010–an event prefaced by Eric Schmidt’s infamous Tweet that hell has indeed frozen over. But just who is Google trying to attract with its campaign–which has included spots on NBC’s Saturday Night Live”, Fox’s Glee and the World Series. To promote Chrome, it has recruited Lady Gaga and Justin Bieber. None of these shows and artists, except perhaps the World Series, exactly screams out ‘we’re a serious social network.’
Here in Harrod’s Creek we are not confused about Google or its many products. We rely on other services because the precision and recall of Google search results are not useful to our work. Yes, we maintain a for fee Google account. We have colleagues who use shared Google Docs, and we find our account expedites access and certain operations.
We actually like puppets. Users who accept outputs from predictive search systems are actively participating in puppet shows. Guess who is pulling the strings? Amazon will sell you a puppet theater too.
Stephen E Arnold, December 26, 2011
Sponsored by Pandia.com
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[…] I do not have a dog in this social fight. Sure, we dump information into social channels, but we use software, not humans. We may give puppets a try. Google has. Navigate to ?Lady Gaga, Justin Bieber and Now the Muppets. … Go […]