Doejo: Approach Content Creation Like Product Development
December 30, 2011
Doejo would have companies “Create Content Like You Create Products.” Does this mean like Chinese wall board and dog food, Wall Street’s financial products, or stuff like the iPad? Many different products with many different degrees of excellence, right? What about products like this one?
No, avoid that level of carelessness in any endeavor. For the purposes of the Doejo article, though, it’s more of a self-reference. Writer Ziad urges companies to put the same care they put into creating their own products, whatever they might be, into creating their Web content. The write up explains:
Startups treasure their products and put a huge amount of effort and passion into creating them. However, many startup blogs and communities don’t have the kind of craftsmanship that their products do. Your company does not need to blog ten times a day to have an impact. Focus on creating content that is not merely related to the press release of the day.
The article picks a few traditional product-development steps and illustrates how they apply to content. For example, under “Pick a market,” it urges businesses to target content toward the mindset of its products’ potential buyers. Under “Narrow down and execute,” it advises companies to keep it simple. See the write up for more specifics; they are things worthy to keep in mind.
Cynthia Murrell, December 30, 2011
Sponsored by Pandia.com
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