Google in 10,000 Words
January 5, 2012
Even though Google is seen as one of the most powerful companies in the world wielding much of the power in multiple industries the Silicon Valley giant faces many challenges as the world rings in 2012. The article, The Future of Google Revealed, on TechRadar, is perhaps the world’s longest pep rally in print for Google and its innovation.
The write up does admit at the beginning that Google is facing a few hurdles but quickly glosses over any of that negative stuff weighing the company down to focus on the bright future for Silicon Valley’s wunderkind. After a lengthy description of all that Google is doing right, the article sums up Google’s strategy with a quote from the former CEO:
As Eric Schmidt explains, the smartphone makes it possible “to deliver personalized information about where you are, what you could do there right now, and so forth – and to deliver such a service at scale.” To make that happen, Schmidt says, Google needs to do “some serious spadework on three fronts”…improving the mobile networks we use to connect to the internet…developing mobile money…and getting smartphones into the developing world.
While we do take notice of Google’s accomplishments and admire their ambition we noticed a few critical components missing in the article. For instance why were their legal headaches and management issues ignored? In our opinion their dependency on ad revenue was downplayed, and, perhaps most importantly, the very real threat from competition was not given enough merit.
Catherine Lamsfuss, January 5, 2012
Sponsored by Pandia.com
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